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Tuesday September 24, 2024 1:00pm - 2:00pm CDT
The book marketing landscape changes quickly, and it can be difficult to determine the best campaign strategy to help ensure success for your book, author, brand, etc. Join us for an insightful session where industry experts will guide you through identifying and activating the most impactful partnerships.

We will showcase compelling case studies of effective campaigns, highlighting both industry successes and our own experiences. Through these real-world examples, you will gain a deep understanding of what works—and what doesn’t—in the realm of book promotion. Our discussion will cover the spectrum of influencer and community engagements, from small content creators to well-known personalities, and how each can play a pivotal role in reaching different audience segments.

Key Takeaways:
  • Successful Campaigns: Explore standout book campaigns and what made them the top of everyone’s TBR.
  • Lessons Learned: Learn from our successes and failures, gaining insights into the dos and don’ts of building influencer and community partnerships.
  • Campaign Application: Develop an understanding of how to select which type of partnership is right for your book, author, or brand.
  • Best Practices: Discover actionable strategies for designing and executing partnerships that fit for your budget, resonate with readers, and foster genuine brand trust.

Whether you are a seasoned marketer or new to the field, this session will equip you with actionable strategies and tools to enhance your campaign planning and execution. Join us for this engaging and informative session to ensure your next campaign reaches its full potential by activating the most impactful audiences and influencers.
Speakers
avatar for Sarah Walsh

Sarah Walsh

Brand Strategist, Branch & Bramble
Sarah Walsh is an award-winning brand strategist with a focus on influencers and social media. She specializes in creating inclusive, trend-responsive marketing programs that build brand trust and community. Through her work at the marketing agency Branch & Bramble, Sarah has helped... Read More →
avatar for Hallie Fields

Hallie Fields

Social Media Assistant Manager, NetGalley
Hallie Fields is the Social Media Assistant Manager at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. Hallie specializes in fostering community and connecting with NetGalley members, including reviewers, booksellers, librarians, educators, media/journalists, and o... Read More →
Tuesday September 24, 2024 1:00pm - 2:00pm CDT
Cumberland A

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Publishing Innovation Forum
From $21.37
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