Name: Morning Keynote with Mary McAveney: Optimizing Data, Digital Strategy, and Decision Making in Today’s Publishing Landscape
Start: 2024-09-25T10:15:00-0500
End: 2024-09-25T11:15:00-0500

Wednesday September 25, 2024 10:15am - 11:15am CDT

Cumberland C/D

Explore the complexities of publishing in an increasingly digital and data-driven world, overcoming common challenges, and developing new strategies that will guide us into the future of our craft.

Join Mary McAveney, President and CEO of Abrams in conversation with Firebrand Technologies/NetGalley CEO Angela Bole for a conversation about the current state of the publishing industry, including a survey of the disruptions caused by digital technologies that are impacting both distribution and consumption of content.

Mary will expound on the current challenges faced by publishers, such as declining readership and competition from digital platforms, as well as the opportunities for innovation and growth. The discussion will also cover effective marketing and distribution strategies, considering factors such as target audience, market trends, and competitor analysis, and will paint a clear picture of the outlook for the publishing industry, including emerging trends, potential challenges, and opportunities for growth and adaptation.

Speakers

Mary McAveney

President and CEO, Abrams

Mary McAveney is a publishing veteran with decades of experience and expertise in marketing, strategy, and branding. In November 2022, she became President and CEO of Abrams, making her the first woman to hold the position in the company’s history. Her appointment marked a return... Read More →

Angela Bole

CEO, Firebrand Technologies & NetGalley, LLC

Angela Bole is Chief Executive Officer of Firebrand Technologies and NetGalley, LLC, both a strategic part of the Firebrand Group collection of companies owned by Media Do International that offer comprehensive technology solutions to nurture book publisher success. Before Firebrand... Read More →

Wednesday September 25, 2024 10:15am - 11:15am CDT
Cumberland C/D

Plenary