Name: [Marketing Strategies] Book Marketing at Any Budget
Start: 2024-09-24T14:15:00-0500
End: 2024-09-24T15:15:00-0500

Tuesday September 24, 2024 2:15pm - 3:15pm CDT

Cumberland C/D

Explore innovative approaches to marketing at any budget and discover how creativity, collaboration, and strategic thinking can unlock new opportunities for success.

Drawing upon the collective wisdom of marketers across various publishers, this session will delve into practical approaches and creative solutions for maximizing marketing impact. In the diverse landscape of publishing, marketing strategies vary widely depending on resources, audience, and goals. Whether you're a powerhouse Big 5 publisher or a nimble indie press, navigating the challenges of effective book promotion while balancing budget constraints is a universal concern. This panel will bring together voices from across the publishing spectrum to explore innovative marketing strategies that can be implemented at any budget level.

Speakers

Kim Lauber

Vice President of Marketing, Abrams

Kim Lauber is Vice President of Marketing at Abrams, overseeing promotional strategy for both the Adult and Children’s lists. Her team is dedicated to strategically reaching consumers through creative, active and intelligent performance-based tactics that drive sales across all... Read More →

Ashley Marie Mireles-Guerrero

Director of Sales and Marketing, Familius

Ashley Marie Mireles-Guerrero, Director of Sales and Marketing at Familius Publishing, is an author of over 13 children's books and a strong advocate for diverse literature. Serving on the IBPA Board of Directors and as Chair of the DEI Committee, she strives to create an inclusive... Read More →

Jin Yu

Director of Marketing, Berkley Publishing Group

Jin Yu is Director of Marketing at Berkley, an imprint of Penguin Random House. She oversees the marketing campaigns for the entire Berkley list. She started her career in marketing at Little, Brown and has worked at Ballantine/Bantam/Dell as well as Atria. She also worked as an associate... Read More →

Allison Marie Pond

Director of Marketing, Mad Cave Studios

Allison Marie Pond - With a passion for storytelling and building vibrant, hyper-engaged communities, Allison Pond oversees marketing and branding for Mad Cave Studios, Inc., including its imprints Maverick and Papercutz. Since assuming her role in 2020, Allison has launched the Maverick... Read More →

Tuesday September 24, 2024 2:15pm - 3:15pm CDT
Cumberland C/D

Marketing