Name: [Marketing Strategies] Building Brand Trust: The Role of Empathetic Marketing in Publishing
Start: 2024-09-25T11:30:00-0500
End: 2024-09-25T12:30:00-0500

Wednesday September 25, 2024 11:30am - 12:30pm CDT

Cumberland A

Discover empathetic marketing: the framework for understanding the emotions that drive consumer behavior.

Brand trust is crucial for the future of publishing. Readers are savvier consumers than years past and understand the nuances of publishing. When publishers act in a way that doesn’t align with book-buyer values, consumers are quick to criticize—or even boycott—books, imprints, and publishing houses all together.
To cultivate brand trust, publishers need to practice empathetic marketing: the practice of understanding the emotions that drive consumer behavior. In this session, you’ll learn how to:

identify an audience’s core values and purchasing motivators
build brand trust to drive book sales
use limited marketing dollars for maximum reach
avoid missteps and improve community relationships

Speakers

Emily Lyman

CEO & Founder, Branch & Bramble

I've spent nearly a decade working in-house with global publishers such as Penguin Random House and Simon & Schuster managing both corporate and title marketing initiatives. Today, I am the CEO and Founder of Branch and Bramble, an award-winning marketing agency for lifestyle brands... Read More →

Wednesday September 25, 2024 11:30am - 12:30pm CDT
Cumberland A

Marketing